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Our story


So, who are

We are Green Cuisine.

And we’re on a mission to make it easy for everyone to enjoy the benefits of plant based. Because we want better eating habits for everyone, yes including you! Better for us and better for the planet too. It sounds obvious we know, but no matter how good our intentions life just sort of gets in the way.

That’s why we’ve created products that are a perfect fit around your busy schedule so you can serve up a delicious meal that not only tastes good but does good too.

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Where did we come from?

Trusted by families for decades, Birds Eye understands we all need to adapt to the world we live in. Many of us are caught in a pattern of eating that we want to break free from and now feels like a good time to make that change. In 2019 we used our huge frozen food experience to offer families a healthy alternative to meat, we called it Green Cuisine.

We’re excited to be one of the pioneers of the plant-based movement. We want to break down the stigma around plant-based food by making it convenient, tasty, and affordable for everyone. And while some might find this new era a bit daunting, eating plant based will soon be as normal as bringing a reusable bag to the supermarket, though hopefully a little easier to remember.

Welcome to the plant age!

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So, what's next?

We are passionate about making plant-based eating accessible to all and we will continue to develop our products to make them as delicious and nutritious as possible. Yummy. You can be sure our plant-based options will be every bit as popular as the products you know and love.